Cleanse, treat, moisturise

Natural skincare for sensitive, reactive skin

Active enough to change how your skin behaves, gentle enough that it will not punish you for it. Everything here is made in small batches in Australia and built around the same idea as our makeup, which is to work with your skin barrier rather than strip it.

  • Made in Australia
  • Formulated for sensitive skin
  • Vegan & cruelty free
  • Free routine advice
Ask me what to start with
Alluring Minerals natural skincare range, cleanser, toner, serum and moisturiser
Before you choose

Anything you are wondering

I have never followed a routine. Where do I start?

With three products, not ten. Cleanse with the Purifying Enzyme Cleanser, treat with one serum chosen for what is bothering you most, and finish with a moisturiser. That is a complete routine and it will do more for your skin than a shelf full of things used inconsistently. Add the toner, the eye cream and a weekly mask later, once the first three feel like habit.

There are four serums. Which one is mine?

Each one has a job. Vitamin A is for lines, texture and skin that has lost its bounce. Vitamin B is for congestion, visible pores and oil that will not settle. Vitamin C is for dullness and dark spots left behind by old breakouts or sun. Hyaluronic Acid is for tightness and dehydration, and it plays nicely with all of the others. Pick the one that matches your biggest frustration and give it eight weeks.

Can I use more than one serum at once?

Yes, and many of our customers do. Hyaluronic Acid layers under anything. Vitamin C suits the morning, before makeup. Vitamin A suits the evening, because it is the one that works while you sleep. If you are using both A and B, alternate nights at first and let your skin tell you when it is ready for more.

Will this suit skin that reacts to everything?

This is the skin the whole range was built for. No synthetic fragrance, no parabens, no sulphates, and nothing added to make a formula feel luxurious at your barrier's expense. Introduce one new product at a time so you always know what is doing what, and patch test if you are in the middle of a flare. If you would like to talk it through before you spend anything, please write to me.

How long before I see a difference?

Hydration and comfort are immediate, usually within a few days. Brightness takes around four weeks. Texture and fine lines take a full skin cycle, so eight to twelve weeks of consistent use. Real skincare works on the timeline your skin renews at, and anything promising faster than that is selling you something else.

Tell me about your skin

Write to me with what is going on, what you have tried and what made things worse, and I will put a routine together for you from what we make. No charge and no obligation to buy the whole thing. I would far rather you start with two products that suit you than five that do not.

Good to know

Gentle, active, honestly made

Skincare built around your barrier

A great deal of sensitive skin is not naturally sensitive at all. It has been stripped by foaming cleansers, over exfoliated and then sealed under something heavy to compensate. Every formula in this collection is built to support the barrier instead, so your skin can get back to regulating itself. That is why the cleanser uses fruit enzymes rather than harsh surfactants, and why nothing here is fragranced.

Real actives, at sensible strengths

Vitamin A, niacinamide, vitamin C, hyaluronic acid and peptides are the ingredients with genuine evidence behind them, and all five are in this range. What we do differently is the concentration. High percentage actives look impressive on a label and cause a great deal of irritation in practice. Ours are pitched so you can actually keep using them, which is the only way any active works.

A routine in the right order

Cleanse, tone, treat, moisturise, and thinnest to thickest within that. Serums go on before creams because a cream will block a serum from getting anywhere. Eye cream goes on last, patted rather than rubbed. Masks and exfoliants sit outside the daily routine, once or twice a week. Order matters more than most people are told, and getting it right costs nothing.

Made here, in small batches

Our skincare is made in Australia in small runs, which keeps every bottle fresh and lets us adjust a formula when we learn something worth acting on. Full ingredient lists are published on every product page, so you can read exactly what you are putting on your face before you buy it rather than after it arrives.

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