Mineral Makeup
Long Lasting, Buildable Coverage
Natural Ingredients
Mineral Makeup for all skin types
100% Natural Skincare
Australian Made, High Quality & Cruelty Free
Virtual Makeup
Online Colour Matching
We think you'll love our
Best Sellers
Why We Started
Founder, Cher Donaldson, was tired of seeing the cosmetics industry take advantage of women, charging them a premium for products full of cheap fillers and harmful chemicals.
Inspired to change the industry by providing high performing, affordable beauty products that really are clean & safe for your skin - because you deserve to feel confident everyday.
"Fantastic Serum" ⭐⭐⭐⭐⭐
"Best Vitamin A Serum I have bought. My skin is just loving it and I can see and feel the difference from other brands I have tried before. Great value and service is excellent. Will be buying again."
Tracee- NSW
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"I absolutely love this product! This product is so light and has amazing coverage which lasts all day. This makes my skin look flawless. I highly recommend this product, you will not be disappointed."
Nicole - QLD
"Perfect Product and Customer Service" ⭐⭐⭐⭐⭐
"The perfect daily coverage which is also buildable for a night out! This brush is amazing quality and I am so glad I went with the combo as the finished result together is perfect. Cher was also so helpful in matching my colour after receiving a trial pack of the liquid foundation and wanting everything else! Thankyou"
Natalie - WA
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"I am so in love with this product that I purchased two so I don’t run out! So easy to order online and quick delivery. Also packaged beautifully. It’s a quality product and outstanding company."
Sally - TAS
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"Just love this foundation. Natural looking and stays on all day. Doesn’t clog your pores and a little goes far, so great value. Being able to try samples of colours and product first is so convenient to get your right colour and not waste money."
Tracee - NSW
"Devine" ⭐⭐⭐⭐⭐
"This is my favourite moisturiser!!! Gentle, light but so effective. I have sensitive skin and love it!"
Jacque - QLD
Hey Beautiful,
Shop The Look.
We are an Australian owned Mineral Makeup & Natural Skincare company.
Our products contain organic natural ingredients and we are proudly cruelty-free.