Australian owned · Always cruelty free
Comfortable in your own skin
Gentle mineral makeup and natural skincare for sensitive, reactive and changing skin.
★★★★★
4.9
from 233 reviews
◈
Gentle on sensitive skinSkin first mineral formulas
✿
High quality natural ingredientsNo fillers, nothing harsh
◍
Cruelty free and ethicalNever tested on animals
✦
Professional performanceBuilt to last a full day
Where would you like to start?
Three ways in
Most people arrive unsure which shade is theirs. These three routes mean nobody has to guess.
I
Find My Shade
Five questions on depth, undertone and coverage. We name your shade in about a minute.
Take the quiz
II
Try Samples First
From $3. Wear them properly, in daylight, over a few days before committing to a full size.
Shop samples
III
Shop Bestsellers
You already know what you want. Straight to the products people reorder most.
Shop nowReordered most
Customer favourites
The ones our customers come back for.
Liquid, powder or pressed
Which foundation is yours?
All three are mineral, and all three are $62. The difference is simply how they feel on your skin.
Liquid
If your skin leans dry, mature or easily upset
FinishDewy and natural
CoverageLight, buildable
SPFNone
ShadesEight
Powder
If your skin gets shiny, or the day gets humid
FinishSoft matte, weightless
CoverageLight, buildable
SPFSPF 20+
ShadesTwelve
Pressed
If you want more coverage, and it in your handbag
FinishMatte, polished
CoverageMedium to full
SPFNone
ShadesEight
Meet the founder
Made by someone with your skin
For a long time I was not comfortable in my own skin. I had acne, I was embarrassed by it, and I hid it under the heaviest makeup I could find. Which, as it turns out, is exactly the wrong thing to do.
Training as a makeup artist did not solve it. I worked with women of every age and skin type and kept meeting the same problem: they wanted makeup that did not irritate, still performed, and lasted the day. As a mum of four, it also had to fit into a real morning.
So I made the foundation I could not find. Every formula since has been built skin first. This brand exists to support women, not to correct them.
I trained as a makeup artist and still could not wear most makeup. So I made the one I wanted.
Cher
Founder
Buy the routine
Packs
A whole routine, chosen to work together, for less than the pieces apart.
Real customers
Real skin, real shades
Unretouched, so you can compare honestly rather than guessing from a bottle.
4.9 from 233 reviews
Customer love
★★★★★Amazing!
My first time using this foundation. Absolutely love it, I have sensitive aged skin and my skin is very happy with this product. It is so light on the skin as well and the Fair shade is a perfect match.
Glenda✓ VerifiedLiquid Mineral Foundation, wears Fair
★★★★★Sensitive skin approved
Very light feel and good coverage. Wears well throughout the day. I have allergic reactions to many foundations but this doesn't irritate my skin at all. Pleased I tried it!
Zoe V.✓ VerifiedLiquid Mineral Foundation
★★★★★Best foundation ever
I have been purchasing liquid mineral foundation for a few years now and absolutely LOVE it. It's lightweight and smooth and it doesn't clog my pores.
Christine D.✓ VerifiedLiquid Mineral Foundation
Honest answers
What people ask us before they buy
Does natural makeup actually perform?
This is the fear, and it comes from somewhere real. Plenty of natural makeup has been thin, chalky and gone by lunchtime. Ours was developed by someone who needed it to work on her own reactive skin rather than by a marketing team, which means it has to survive a full face and a full day. Our liquid foundation holds a 5.0 average across every review we have ever had for it.
Will mineral makeup last all day?
Yes, with one small habit. Moisturise, let it absorb for two minutes, then apply. Set with a mineral powder if your skin runs oily or the day is humid. Reviewers who wear it from morning until evening tell us it is still there at the end of it.
My skin reacts to everything. Will this be different?
We cannot promise how your skin will respond, because nobody honestly can. What we can tell you is that these formulas were built around reactive skin rather than adapted for it, they are non comedogenic, and we would much rather you tried a $3 sample first than gambled on a full size. If something does not agree with you, tell us and we will help you work out why.
What about titanium dioxide?
It is a mineral used as a pigment and a physical sun scatterer, and it is in most mineral makeup. The safety concerns you may have read about relate to inhaling it as a loose airborne powder, or eating it, rather than wearing it on skin in a liquid or pressed form. If you would still rather avoid it, email us and we will point you to the products in our range that suit.
Are you genuinely cruelty free?
Yes. We have never tested on animals and we never will, and we do not sell into markets that would require it. Our formulas are vegan. If you ever want to know where a particular ingredient comes from, ask us and we will tell you straight.
Why does it cost more than the chemist?
Because there are no fillers doing the cheap work of bulking a formula out, and because we make in small batches rather than by the pallet. A 30ml foundation lasts most people months, and samples are $3 if you would like to test that for yourself before you take our word for it.
Who are you, and where are your products made?
We are Australian owned and founder led, run by Cher rather than a corporation. Our products are made in Australia and the USA, and every order is packed and posted by us from our studio here.
Our welcome gift
$10 off your first order
Plus The Skin Under My Makeup, our guide to understanding what your skin is actually asking for.
No spam. Unsubscribe any time.
The Clean Beauty Edit
A little help along the way
Gentle guidance for the questions we get asked most.
Mineral Makeup for Uneven Skin Texture: How to Get a Smooth Finish
Uneven skin texture doesn't mean you can't love your makeup. Here's how mineral makeup can help you achieve a smoother, more comfortable...
Read the guide →
Why Vitamin B Serum Is the Gentle Hero Your Sensitive Skin Needs
Vitamin B serum is one of the gentlest, most effective ingredients you can add to your sensitive skin routine - and it...
Read the guide →
Mineral Makeup for Active Women: How to Look Good Through Gym, Sweat, and Life
You know the feeling. You put your face on at 7am, you get through a walk or a Pilates class or the...
Read the guide →Good to know
Gentle beauty. Real skin. Quiet confidence.
Mineral makeup in Australia, made for the way we actually live
Australian skin deals with hard sun, air conditioning, salt water and long days. Mineral makeup suits that life because the pigment sits with your skin rather than sealing it under a layer of silicone. Our range covers foundation, powder, blush, eyes and lips, all built on the same skin first thinking.
Makeup for sensitive skin that does not ask you to compromise
If your skin flushes, stings or breaks out at the smallest provocation, you have probably learned to expect less from makeup. Gentle usually means sheer, and sheer usually means pointless. These formulas were developed for reactive skin from the start, with aloe, vitamin E and zinc oxide doing real work while the pigment does the rest.
Natural skincare that makeup can sit on
Most makeup problems are skincare problems wearing a disguise. Foundation clings to dry patches, slides off oily ones, and settles into anything not properly hydrated. Our cleansers, serums and moisturisers are designed as the layer underneath, so what goes on top behaves itself.
Makeup for mature and changing skin
Skin at forty, fifty and sixty is not the skin the beauty industry usually writes for. It is drier, thinner and less forgiving of heavy coverage. Buildable mineral formulas let you put colour exactly where you want it and nowhere else, which is why so many of our customers found us at exactly this point.
- Choosing a selection results in a full page refresh.