Why We Started

Founder, Cher Donaldson, was tired of seeing the cosmetics industry take advantage of women, charging them a premium for products full of cheap fillers and harmful chemicals.

Inspired to change the industry by providing high performing, affordable beauty products that really are clean & safe for your skin - because you deserve to feel confident everyday.

We are an Australian owned Mineral Makeup & Natural Skincare company.

Our products contain organic natural ingredients and we are proudly cruelty-free.