Liquid Mineral Foundation
A gentle liquid mineral foundation for sensitive skin. Buildable, breathable coverage that works with your skin.
$62AUD · 30ml
Sold out in this shade
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✿Vegan & cruelty free
◈Australian owned
◍Non comedogenic
♢Free shade matching
Description
A gentle liquid mineral foundation for sensitive skin. Buildable, breathable coverage that supports your skin rather than smothering it.
Our Liquid Mineral Foundation is what happens when a formula is designed by someone who has lived with sensitive skin. Twelve years of listening to women whose skin reacts to almost everything went into making this one. The result is buildable coverage that looks like your best skin, not a mask on top of it.
Inside the formula: aloe vera to calm and soothe, vitamin E for antioxidant care, oregano extract for botanical antioxidant care, and in the shades that include it, zinc oxide as a gentle skin barrier. Nothing here fights with your skin. Everything supports it.
Because whatever is on your face all day, you should feel good about.
Size: 30ml
Key Benefits
✔ Long-lasting, breathable coverage
✔ Made for sensitive and reactive skin
✔ Hydrates and soothes with aloe vera
✔ Antioxidant protection from vitamin E
✔ Botanical antioxidant care with oregano extract
✔ Zinc oxide for a gentle skin barrier, in the shades that include it
✔ Vegan, cruelty-free, gluten-free
Ideal For
• Sensitive or reactive skin
• Uneven skin tone or redness
• Women wanting natural, polished coverage
• Busy lives that need reliable wear
• Skin that does not tolerate heavy or pore-clogging makeup
• Everyday confidence without the weight
Shade Guide
Ivory - Fairest Neutral
Fair - Neutral Light
Medium Sand - Sandy Warm Light/Medium
Beige - Cool Light/Medium
Golden Beige - Neutral Light/Medium
Medium - Neutral Warm
Medium Tan - Warm
Tan - Warm
Find Your Perfect Shade
Choosing a shade online can feel like a gamble. It does not have to be.
Try our Shade Match service to test shades using your own photo, or order a couple of samples to try at home first. If you would like a more personal hand, you can also just message us. We answer personally.
How to Use
Apply with a foundation brush or sponge to clean, moisturised skin. Blend outward in light strokes or circular motions. Build coverage where you need it, less where you do not. Set lightly with mineral powder if you would like extended wear.
Vegan. Cruelty-free. Gluten-free.
Who it's for
You will love it if
- Your skin is sensitive, reactive or prone to redness, and most foundations sting, itch or flare it up
- Your skin is dry, mature or has changed since your 40s, and powder now sits in your fine lines
- You want coverage you can build, from a sheer wash to full, that still looks like your own skin
- You would rather leave talc, silicones, parabens and synthetic fragrance off your face
It may not be for you if
- Your skin is very oily by lunchtime. The Pressed Mineral Foundation or Mineral Foundation Powder will hold up better, or set this one with a little powder
- You want sun protection built into your base. This one has no SPF, so wear sunscreen underneath or choose the Mineral Foundation Powder (SPF 20+)
- You react to oregano, thyme, rosemary, lavender or goldenseal. They are in the formula as botanical extracts, so please read the full list first
Key ingredients
- Aloe vera leaf juice: the first ingredient, where most foundations use water. It calms and soothes as you wear it
- Glycerine, squalane and shea butter: keep drier and mature skin comfortable, so the foundation does not cling to dry patches or settle into lines
- Vitamin E: an antioxidant that helps look after your skin through the day
- Rice powder: softens the finish and takes the edge off shine, without talc
- Iron oxides, titanium dioxide and zinc oxide: the mineral pigments that give the colour and coverage, with zinc oxide in the shades that include it
Ingredients
*Aloe Barbadensis Leaf Juice, Water (Aqua), *Glycerine, *Oryza Sativa (Rice) Powder, Boron Nitride, Candelilla Wax, Squalane, *Butyrospermum Parkii (Shea Butter), *Chamomile Hydrosol (Matricaria Recutita), Lecithin, Tocopherol (Vitamin E), *Vanilla Planifolia, *Origanum Vulgare (Oregano) Leaf Extract, Thymus Vulgaris (Thyme) Extract, *Olea Europaea (Olive) Leaf Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, Lavandula Angustifolia (Lavender) Flower Extract, Hydrastis Canadensis (Goldenseal) Root Extract, [+/- May Contain]: Titanium Dioxide (CI 77891), Zinc Oxide (CI 77947), Iron Oxides (CI 77491, 77492, 77499).
*Certified Organic
Shipping & Returns
Australia: $9.95 standard, free on orders $99 and above, express $15. Packed and posted by us from our studio.
New Zealand $19.95 · International $45.00
Returns: because these are personal use beauty items we are not able to take them back for change of mind or shade choice. That is why free shade matching and $3 samples exist, so please do use them. If your order arrives damaged or faulty, email cher@alluringminerals.com.au within 30 days of delivery with a photo and we will replace or refund it. Full returns policy.
✿
Vegan & cruelty freeNever tested on animals
◈
Made for sensitive skinBecause mine is too
✈
Free shipping over $99Australia wide
◍
Australian ownedPacked and posted by us
See it on real skin
Watch it go on
This is the part a photograph cannot show you. Watch the coverage build, see how it settles into skin rather than sitting on top of it, and how much of you is still you underneath.
Shade confidence
Three ways to get it right
Getting your shade right matters to me, so there are three ways to be certain before you order. Two of them are free and the samples are $3.
1
Send me a selfie
Daylight, a bare face, no filter. I will look at it myself and tell you which shade to order and why. Usually back to you within a day, and it costs you nothing.
Send me your selfie2
The Shade Finder Quiz
Sixty seconds on depth, undertone and the coverage you like. It names your shade, tells you why it chose it, and gives you a second best in case you are between two. Free.
Take the quiz3
Samples, $3 each
The surest way of all. Wear them properly, in daylight, over a few days, and let your own face tell you. Nothing beats it.
Choose your samples L
Would give 10 stars if an option. Goes on silky and smooth. Feels nourishing and lite. Love the natural ingredients. The 'FAIR' shade is perfect for me. I'm not redhead fair or medium. I'm just fair. I don't have yellow or pink tones - am in between. 'FAIR' would suit both yellow and pink tones. The photo shows a peachy tone but in real life it isn't peachy. I l8ke that it has zinc which protects from the sun. I am happy with the price and will keep purchasing.
C
Love the consistency of the Liquid mineral foundation. Gives me great coverage without feeling cakey or heavy. I feel like my skin can still breathe through this foundation and it doesn't sit in my fine lines.
V
I love how you can colour match to find the best shade and it works. I have dark skin and I chose the medium tan and it’s like a second skin. It’s medium coverage but you can build up if you want more. I recommend this foundation to dark skin people as well. Very easy to put on and it gives me a glow as well. I love that it gives me a natural look and it does not feel thick and heavy. Will definitely re-order.
J
Really lovely product. I like that it is light and that it doesn't feel to heavy. I did try the sample before I bought it. Which is handy so you dont get the wrong shade. Over all beautiful product.
K
I love this foundation it has great coverage for mature skin and does not sit in wrinkles. Thank you
J
This foundation leaves your make up feeling like skin! I’ve been using this for years. This foundation not only gives me a smooth complexion but also helps keep my skin hydrated. OBSESSED
M
Absolutely in love with this foundation! I have always had problematic skin and I still like to wear makeup most days, this foundation is the only one that seems to not make it worse! Buildable coverage so I can go from natural to full glam ✨🙌🏻
G
My first time using this foundation. Absolutely love it , I have sensitive aged skin & my skin is very happy with this product . It’s so light on the skin as well & the Fair skin colour is a perfect match. High recommend this product, will definitely continue to use this one !
D
I love alluring minerals foundation. It feels so light yet great coverage.
I
Lovely foundation, goes on well & great color. Lasted all day, will be buying again.
A
Lightweight and great coverage
Z
Very light feel and good coverage. Wears well throughout the day
I have allergic reactions to many foundations but this doesn't irritate my skin at all. Pleased I tried it!
T
I love this foundation, it's lovely and light with good coverage, giving it a very natural healthy look. The beige is the perfect match for my skin tone, I have fair freckly skin & caramel brown hair & blue/grey eyes. Up to finding this foundation I was mixing different foundations to try & match my skin tone but this one is perfect for me. I'm a very happy customer .
C
Love this foundation so much. Great coverage & feels amazing on. Lightweight & doesn’t clog pores. Great customer service xx
I
Really love this foundation! Great coverage and feels amazing on! It also has a great smell which I was surprised about! I love using it and I will definitely order again when I run out!
T
I love how the foundation looks on my skin. The coverage and texture was so nice and light! It stayed on my face all day.
A
The foundation offers great coverage and I love how it sits and looks on my skin. Ask for a sample first before purchasing as I guessed my colour and it oxidised and went heaps darker. Otherwise great product!
A
It's amazing and beautiful, I was wearing it the other night it feels am not wearing any makeup just blends into your skin thank you
M
Nice and light and stays on
T
Love this foundation! Great coverage but so lightweight you don't feel like you are wearing foundation. And great for my skin ❤️
A
Such a beautiful natural foundation feels like a second skin and looks so glowy
S
I absolutely love this foundation. So light, but great coverage. I was blown away with how many compliments I received when I started wearing it.
C
I have tried a couple of shades and feel the medium suits me best. It is a very natural looking foundation and feels so light on. I love that the ingredients don't have any nasties in them and find after wearing this foundation my skin is all the better for it (as I have found after wearing most foundations on the market I tend to break out) My only complaint is I need about 2 to 3 pumps to get the coverage I like, therefore I go through it faster. Having said that this foundations benefits and great price out way all of that. Very happy customer, will be a regular for sure! Thank you for making such a great product and making it affordable :)
C
I have been purchasing liquid mineral foundation for a few years now & absolutely LOVE it. It’s lightweight & smooth & it doesn’t clog my pores. Best foundation ever xx
A
This is my first natural foundation I’ve had and I absolutely love it.
Feels great on the skin and has a beautiful glow to it.
A lover for life x
W
It feels like my second skin. Feels velvety and soft
M
I feel like I can't add much to the other glowing reviews. This beautiful foundation is so light and hydrating that I apply it with my fingers like a moisturiser. It distributes so well, and dries light like a powder. The finish is so natural, it looks like my skin but better, and works really well with both cream and powder products too. I don't use anything else now - although I've tried a sample of the powder foundation and really like that too!
J
This foundation is so natural and luxurious. It’s really silky when it glides on your skin and has a beautiful satin finish. I used the Medium and it’s the nicest colour. I have sensitive skin, and this foundation is so good for my skin. I just bought some more for my mum. 5 stars ⭐️ Highly recommended.
B
Couldn’t of asked for a better foundation, it’s light a nice to put on and the colour is perfect!
Why it is different
Coverage that behaves itself
1 of 3
It lets your skin breathe
Conventional foundation sits over your skin like a lid, which is why so many of us end up with more congestion than we started with. Mineral pigment sits with your skin instead of on top of it, evening out tone and softening redness while your pores carry on doing what pores do. You will notice the difference by about three in the afternoon.
It is lightweight and smooth and it doesn't clog my pores. Best foundation ever.
Christine D., verified review
2 of 3
It calms your skin while it covers it
This is the part I am proudest of. Aloe vera soothes, vitamin E defends against everything the day throws at you, oregano extract adds botanical antioxidant care, and in the shades that include it, zinc oxide sits as a gentle barrier between your face and the world. So it is not simply that it does not irritate your skin. It is actively looking after it while you wear it.
Very light feel and good coverage. Wears well throughout the day. I have allergic reactions to many foundations but this doesn't irritate my skin at all.
Zoe V., verified review
3 of 3
Sheer, or full, whichever you need that day
One pump and you still look like you, just evened out. Keep building in thin layers and you can take it all the way to full coverage, exactly where you want it. Then it holds, through a school run, a long day at a desk, and whatever the weather is doing. Set it with a dust of mineral powder and you will genuinely forget you have it on.
The coverage and texture was so nice and light. It stayed on my face all day.
T.V., verified review
What customers tell me
In their words
4.98
average rating from 42 verified reviews
Coverage
the thing customers mention most
Natural finish
the look they name next, and never cakey
Weightless
how they describe the way it feels to wear
The formula
Ingredients that earn their place
Here is what the key ingredients are doing for you while you wear it.
Soothes
Aloe Vera
Calms reactive skin all the way through the day.
Defends
Vitamin E
Antioxidant cover against pollution and everyday stress.
Shields
Zinc Oxide
In the shades that include it, a gentle, skin friendly barrier without any of the heaviness.
Protects
Oregano Extract
A botanical extract with natural antioxidant qualities.
Real customers
Real skin, real shades
Every photo here is unretouched, so you can compare shades on real faces in real light and know exactly what you are getting.
The difference
How it compares
Alluring Minerals
Conventional liquid foundation
How it feels
Breathable and light on skin
Often heavy and occlusive
Sensitive skin
Formulated for it
Frequently reactive
Key actives
Aloe vera, vitamin E and botanical extracts
Silicones and fillers
Coverage
Sheer through to full, your choice
Can go flat or cakey
Shade support
Free personal matching, the Shade Finder Quiz, and $3 samples
Guess from a screen
Ethics
Vegan, cruelty free, Australian owned
Varies
The ritual
How to wear it
01
Start with clean, moisturised skin
Give your moisturiser a full two minutes to sink in before you go any further. It feels like an age when you are rushing, but it makes all the difference to how this sits.
02
One pump, or two
One for a sheer wash, two for medium, and a third pressed just where you want it if you are after full. Start with less than you think you need. It builds beautifully and you can always add.
03
Blend outward, gently
Light strokes, working out from the centre of your face. A brush if you want fuller coverage, your fingers if you would rather it stayed sheer. Warm hands help.
04
Set it, if you like
A light dust of mineral powder over the top holds everything steady through heat and humidity. On a cooler day you may not need it at all.
Questions
Anything you are wondering
How do I make sure I get the right shade?
Three ways, and two of them are free. Take the Shade Finder Quiz, which takes about a minute and names your shade. Order samples at $3 each and wear them in daylight. Or send me a selfie in natural light with a bare face and I will match you myself, usually within a day. I do this all the time and I am very good at it, so please use me.
How much coverage does it give, and is the finish dewy or matte?
The coverage is entirely up to you. One pump is a sheer wash where you still look like you, and if you keep building in thin layers you can take it all the way to full, just where you want it. Most people stop too early, so do keep going. The finish is natural and leans more dewy than matte, which most people love. If you would prefer matte, set it with our Mineral Foundation Powder.
Is it alright for rosacea, eczema or acne prone skin?
This is the skin I made it for. It is non comedogenic, and the whole formula is built around not upsetting reactive skin. As with anything new, patch test first if you are in the middle of a flare, and write to me if you would like to talk it through.
I have dry or mature skin. Will it settle into my fine lines?
This is a hydrating formula with aloe, glycerine, squalane and shea butter in it, so it behaves quite differently to a powder. Belinda, who is 46, wrote that it is perfect if you get dry skin and wonderful for that age skin. Moisturise first, give it two minutes, and it sits beautifully.
Will it oxidise or turn orange on me?
The colour comes from iron oxide mineral pigments rather than dyes, and shade change is not something my customers report. If your skin runs oily, a light dust of mineral powder over the top will help hold it steady.
What is not in it?
No talc, no silicones, no parabens, no added synthetic fragrance. Anything you can smell is coming from the botanical extracts. It is vegan and it has never been near an animal test. The full list is in the Ingredients tab further up if you would like to read every word.
Does it contain SPF?
This one does not. Put your sunscreen on first and let it absorb properly, then your foundation over the top. If you would like sun protection built into your base, our Mineral Foundation Powder has SPF 20+ and layers beautifully over this.
Can I wear it while pregnant or breastfeeding?
There is no retinol, no salicylic acid and no synthetic fragrance in it. It does contain botanical extracts including oregano, rosemary, thyme and lavender. We are not able to give medical advice, so please read the full ingredient list with your doctor or midwife and go with what they tell you.
How long will a bottle last me?
Longer than you would expect. One pump is a sheer wash and two is medium, and customers tell me over and over that a little goes a long way with this one.
Liquid or powder, which one should I choose?
Both build from sheer to full, so it comes down to finish. Liquid gives you a dewier, more hydrating result and suits drier or more mature skin. The powder is matte and suits oilier skin, or humid days. Plenty of our customers own both and wear the powder over the liquid, which is lovely.
Shipping and returns within Australia?
$9.95 standard, free on orders $99 and above, express $15. Packed and posted by us from our studio here. Returns are for damaged or faulty items, reported within 30 days of delivery.
✓
My Perfect Shade Promise
Send me a selfie in daylight and I will recommend your shade, usually within a day. Or take the quiz, or start with $3 samples. Free shade help, every single time, for as long as it takes to get you sorted.
Complete the ritual
Lovely alongside
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The Complexion Ritual
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