Lipstick, gloss and crayon

Lip colour that treats your lips well

Colour that wears like a balm, because the pigment sits in cupuacu seed butter and sweet almond oil rather than in something that draws moisture out. Twelve lipstick shades, nine glosses and three crayons, from barely there to a proper red.

  • No synthetic dye
  • Conditioning oils and butters
  • Vegan & cruelty free
  • Free shade help
Ask me which shade suits you
Alluring Minerals mineral lipstick, lip gloss and lip crayon shades
Choosing your colour

Anything you are wondering

How do I pick a lipstick shade from a photo?

Start with the family rather than the exact shade. Nudes are Sheer Bliss, Naked, Flirt and Sweet as Sugar, and they suit you best when they sit a shade deeper than your own lip. Pinks are With Love, Amore, True Desire and Prim & Proper. Reds are Captive and Bayberry, one warm and one deeper. Honey Bunch is the brown and I am in Love is the plum. Tell me your lip colour bare and I will point you at one.

Lipstick, gloss or crayon?

The lipstick is the one for colour that holds, with a soft satin finish that is comfortable enough to wear every day. The gloss is for shine and cushion, lovely alone on a bare lip or layered over lipstick. The crayon does two jobs, lining and filling, which is why it is the one to take with you when you only take one thing.

Will mineral lipstick dry my lips out?

That is the usual worry and it comes from long wear formulas, which stay put precisely because they pull moisture out of your lips. Ours go the other way. The colour is carried in cupuacu seed butter and sweet almond oil, so it wears more like a tinted balm. You will reapply after a meal, and in exchange your lips are in better condition at the end of the day than at the start.

How do I make the colour last longer?

Line and fill with the crayon first, then put the lipstick over the top. The crayon gives the colour something to hold on to, so it fades evenly rather than leaving a ring. Blot once with a tissue and apply a second thin layer. Skip the gloss if you need it to last through dinner, and keep the gloss for when you want it to look beautiful for an hour.

What if my lips react to most lipsticks?

Lips are thin skin with no barrier to speak of, which is why they react so readily. There is no synthetic dye in any of these, no lake pigments and no fragrance added for the sake of it. That removes the ingredients most often behind a stinging or tingling lipstick. The full ingredient list is on every product page, so you can check yours before you buy.

Tell me what suits you

Send me a photo of your bare lips in daylight, or just tell me the lipstick you wear most and what you like or dislike about it, and I will pick from these for you. It costs nothing. Twenty seven dollars is not a lot to lose, but it is far nicer to get it right the first time.

Good to know

Comfortable colour, honestly made

Colour carried in butters, not solvents

Most long wear lipstick works by evaporating a solvent and leaving a stain film behind, which is exactly why your lips feel tight three hours later. These are built the other way around. Cupuacu seed butter and sweet almond oil carry the pigment and stay on your lips, so the wear is shorter and the comfort is far better. It is a deliberate trade and one worth understanding before you choose.

No synthetic dye, and why that matters on lips

Lip skin is thin, has almost no barrier, and you swallow a good deal of whatever you put on it. That is reason enough to care what the colour is made from. There is no synthetic dye and no lake pigment in any of these, which removes the ingredients most commonly behind a lipstick that stings, tingles or leaves lips flaking.

Three formats that work together

The crayon lines and fills, the lipstick puts colour over the top, and the gloss adds shine where you want it. Used together you get definition that does not wander, colour that fades evenly and a finish you can dial up or down. Used alone, each one still does its job, which is the point of keeping the range small enough to actually understand.

Shades chosen to span, not to fill a wall

Four nudes, four pinks, two reds, a brown and a plum. Between them they cover almost everyone, and each one was chosen because it does something the others do not. If you have ever stood in front of a wall of forty lipsticks and left with nothing, this is the opposite of that experience by design.

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