10% vitamin C · morning serum
Vitamin C Brightening Serum
For skin that has gone flat and holds onto marks long after they should have faded. Ten per cent pure vitamin C in a base of aloe, Kakadu plum and Davidson's plum, so tone evens out, dark patches soften, and your face starts catching the light again.
$49AUD
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✿Australian made
◈Vegan & cruelty free
◍Pure L-ascorbic acid
♢Aloe base, not water
Description
Vitamin C brightening serum that boosts radiance, supports collagen, and evens skin tone with Australian botanical extracts.♥
Radiance-Boosting Vitamin C with Australian Botanical Power
Reveal luminous, healthy-looking skin with our Vitamin C Brightening Serum, a silk-light formula designed to enhance radiance, support collagen synthesis, and promote even skin tone.
Featuring a potent 10% Vitamin C blend, this serum combines Australian Kakadu Plum, Desert Lime, and Rosehip Extract — delivering exceptional antioxidant protection and visible brightening benefits.
Kakadu Plum, one of the world’s richest natural Vitamin C sources, helps revitalise dull skin, while Rosehip supports renewal and tone correction. The result is smoother, brighter, more radiant skin with daily use.
Lightweight and beautifully absorbent, this serum layers effortlessly into your morning routine, helping skin look fresh, energised, and luminous.
✓ Key Benefits
✓ Boosts radiance and luminosity
✓ Supports collagen synthesis and skin vitality
✓ Helps even skin tone and improve clarity
✓ Provides antioxidant protection
✓ Lightweight, silky texture suitable for daily use
Ideal For
• Dull or tired-looking skin
• Uneven tone or pigmentation
• Early signs of ageing
• Skin needing antioxidant protection
• Women seeking natural glow and brightness
How to Use
Apply 2–3 drops to clean skin each morning.
Gently press into the face and neck before moisturiser and sunscreen. Use consistently for best brightening results.
Made in Australia. Vegan. Cruelty-Free.
Because radiant skin should look healthy, feel supported, and glow naturally.
Ingredients
ALOE BARBADENSIS (ALOE VERA) GEL*, ALOE BARBADENSIS (ALOE VERA) EXTRACT*, GLYCERIN*, TERIMINALIA FERDINANDIANA (KAKADU PLUM)*, L-ASCORBIC ACID (VITAMIN C), SYZYGIUM LEUHMANNII (LILLI PILLI)*, CITRUS GLAUCA (DESERT LIME)*, DAVIDSONIA PRURIENS (DAVIDSONS PLUM) FRUIT EXTRACT, XANTHAN GUM, LAVANDULA ANGUSTIFOLIA OIL (LAVENDER) ESSENTIAL OIL*, CITRUS LIMON PEEL (LEMON) ESSENTIAL OIL* - * ORGANIC INGREDIENTS.
Shipping & Returns
Australia: $9.95 standard, free on orders $99 and above, express $15. Packed and posted by us from our studio.
New Zealand $19.95 · International $45.00
Returns: because these are personal use beauty items we are not able to take them back for change of mind. If your order arrives damaged or faulty, email cher@alluringminerals.com.au within 5 days with a photo and we will replace or refund it.
◈
Brighter, more even tone10% pure L-ascorbic acid
✦
Australian madeWith Australian native botanicals
◍
Vegan and cruelty freeNever tested on animals
✿
Aloe vera baseSoothing from the very first ingredient
Why it is different
Radiance, and the science under it
1
Ten per cent, and it is the real thing
There are a dozen vitamin C derivatives on the market that are easier to formulate with and cheaper to buy. We use L-ascorbic acid, the pure form every piece of meaningful research is built on, the one your skin can use without converting it first. Ten per cent sits squarely in the effective range and is far kinder than the fifteen and twenty per cent formulas that leave sensitive skin stinging. Enough to work, gentle enough to use every single morning.
★★★★★“My skin is clearer and brighter. I have brown patches and I can see them fading already after one week.”
Debbie, verified review
2
The layer that works alongside your sunscreen
Sunscreen is a shield. Vitamin C is the clean up crew. It is a powerful antioxidant, which means it neutralises the free radicals that sun, pollution and everyday city air generate in your skin, the ones that quietly cause dullness and dark patches over years. Worn under SPF each morning the two do different jobs and the result is better than either alone. It also supports your skin's own firmness, which is the long game every one of us is playing.
★★★★★“Beautiful product, love the way it makes my skin feel so good. 10 out of 10. Fast, very friendly service.”
Maureen W., verified review
3
Grown in the hardest sunlight on earth
Kakadu plum holds the highest natural vitamin C content of any fruit in the world, and it grows wild across northern Australia. Alongside it we use Davidson's plum, lilli pilli and desert lime, all native, all antioxidant rich, all evolved under a sun that is unkind to everything. They sit in a base of organic aloe vera gel rather than plain water, which is why a serum this active still feels calm on the skin. It seemed right to make an Australian brightening serum out of Australian plants.
What is in it
The four that matter
10%
L-ascorbic acid, the form the research is built on
Kakadu plum
the highest natural vitamin C of any fruit on earth
Aloe base
organic aloe vera gel, not water, as the first ingredient
4–8 weeks
when most people see tone and dark patches soften
The ritual
How to get the most from it
01
Mornings, on clean skin
Vitamin C is a daytime ingredient because its antioxidant protection is worth the most when your skin is out in the world. Cleanse, then apply before anything else goes on.
02
Two to three drops, pressed in
Press over the face and neck with your fingertips. It is silk light and absorbs quickly. If you have dark patches on your cheeks or temples, give them a second pass.
03
Moisturiser, then sunscreen
Let it settle for a moment, then your moisturiser, then SPF. Vitamin C and sunscreen worn together is one of the most well established combinations in skincare, and it is where the visible brightening comes from.
04
Keep it somewhere cool and dark
Pure vitamin C is a lively ingredient and it does not love heat or sunlight. A bathroom cupboard is perfect, a sunny windowsill is not. Treated well it will stay potent right through the bottle.
Questions
Anything you are wondering
Is 10% strong enough?
Yes. The effective range for L-ascorbic acid starts around eight per cent, and going higher does not keep improving results in a straight line, it mostly buys you more sting. Ten per cent of the pure form gives you the brightening and antioxidant benefit at a strength you can wear every morning without complaint, and wearing it every morning is what actually delivers the change.
How long until I see brightening?
The glow tends to arrive early, and some of my customers mention it inside a week or two. Dark patches and uneven tone are a slower shift, generally over four to eight weeks of consistent morning use. It rewards showing up every day far more than it rewards using more.
Mine has gone a little darker in the bottle. Is that normal?
Yes, and it is worth understanding. Pure vitamin C reacts with air and light over time and a gradual deepening in colour is simply that happening. A slight change in shade is nothing to worry about. Keep the bottle somewhere cool and out of direct sun, close it properly, and use it within a few months of opening and it will stay lovely.
Can I use it with niacinamide or vitamin A?
Both, happily. The idea that vitamin C and niacinamide cancel each other out came from laboratory conditions rather than real faces and has been well and truly revisited. As for vitamin A, the simplest and best routine is vitamin C in the morning and vitamin A at night: protection by day, renewal by night.
Will it sting on sensitive skin?
Most women find it does not, and the aloe vera base is a big part of why. It is the first ingredient in the formula rather than an afterthought. If your skin is very reactive, start every second morning and build up. A brief tingle on the first few uses is common and settles.
Does it contain fragrance?
No added synthetic fragrance. The soft scent comes from the organic lavender and lemon peel oils, which sit at a very low level. This is a morning serum worn under sunscreen, which is the right habit with any citrus botanical anyway. If you know citrus oils bother your skin, patch test along your jawline first.
Is it safe during pregnancy?
Vitamin C is not on the standard avoid lists and many women continue with it, but I am not able to give medical advice, so do show the ingredient list to your GP or midwife. The one product I ask you to set aside while pregnant or breastfeeding is the Enriching Vitamin A Serum, and this serum is the natural thing to use in its place.
Does it sit well under makeup?
Yes. It is silk light and absorbs fully, so nothing pills. Let it settle, then moisturiser and SPF, then your base.
Where is it made?
Australia, with Australian native botanicals. Our entire skincare range is made here to professional grade standards in small batches, and it is vegan and cruelty free. Every order is packed and posted by us from our studio.
Shipping and returns within Australia?
$9.95 standard, free on orders $99 and above, express $15. Packed and posted by us from our studio here. Returns are for damaged or faulty items, reported within 5 days.
✓
Need a hand?
Ask me anything about your skin, before or after you order. I read and answer these myself, so you get a real answer from someone who has been through it.
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