Mineral Foundation Powder
An air light loose mineral powder with SPF 20+. Sheer if you want it sheer, buildable all the way to full, and gentle enough for skin that reacts to almost everything else.
$62AUD · SPF 20+
Sold out in this shade
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✿Australian made
◈Vegan & cruelty free
◍Talc & bismuth free
♢Free shade matching
Description
An air-light loose mineral foundation powder with SPF 20+. Buildable, breathable, and gentle enough for the most sensitive skin.
Our Loose Mineral Foundation Powder is the one for skin that reacts to almost everything else. An air-light formula that delivers buildable coverage while letting your skin breathe underneath.
Inside: pure minerals that calm, protect, and refine your complexion. Natural SPF 20 protection built in. A soft-focus finish that stays put through heat, humidity, and long days.
Free from fillers, talc, bismuth oxychloride, and the harsh additives that can trigger sensitive skin. What you get instead is a foundation designed to work with your skin, not against it.
Key Benefits
✔ Air-light, buildable, breathable coverage
✔ SPF 20 mineral sun protection
✔ Long-wearing through heat, humidity, and water
✔ Calms and soothes as you wear it
✔ Non-comedogenic and gentle on reactive skin
✔ Oil-balancing, soft-focus finish
✔ Free from fillers, talc, bismuth oxychloride, and harsh additives
Ideal For
• Sensitive or reactive skin
• Acne-prone skin
• Oily or combination skin
• Women wanting breathable everyday coverage
• Anyone who prefers a skin-first approach to makeup
How to Apply
- Tap a small amount of powder into the lid.
- Swirl a dense kabuki brush into the product and tap off the excess.
- Buff into skin using soft circular motions, starting at the centre of your face and blending outward.
- Build coverage gradually in thin layers for the most natural finish.
This swirl, tap, buff method helps the minerals melt into your skin for a soft, seamless result.
Pro tip: Pair with a light face oil or primer to customise your finish, more glow or more matte.
Who it's for
You will love it if
- Your skin is sensitive or reactive and most foundations itch, sting or break you out
- Your skin is oily, combination or breakout-prone and you want a soft matte finish that lasts
- You want a little sun protection built into your base, with SPF 20+
- You would rather avoid talc, bismuth oxychloride and fillers
It may not be for you if
- Your skin is very dry or flaky. The Liquid Mineral Foundation is more hydrating, or add a drop of face oil to this powder
- You are relying on it as your only sun protection for a long day outdoors. Wear your usual sunscreen underneath too
- You know mica irritates your skin. It is the main ingredient
Key ingredients
- Zinc oxide: a gentle mineral that gives the SPF 20+ and is well tolerated by reactive skin
- Titanium dioxide: a second mineral sunscreen that adds coverage
- Mica: gives the powder its silky feel and a soft, skin-like finish without talc
- Iron oxides and ultramarines: the mineral pigments that make each shade
Ingredients
Mica (CI 77019), Zinc Oxide (CI 77947), Titanium Dioxide (CI 77891), may contain (+/-) Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Tin Oxide (CI 77861)
Alluring Minerals is proud to produce high quality mineral makeup that is vegan and 100% cruelty-free. Our carefully sourced ingredients are certified organic where possible, gentle on sensitive skin while still providing a flawless, long-lasting coverage.
Shipping & Returns
Australia: $9.95 standard, free on orders $99 and above, express $15. Packed and posted by us from our studio.
New Zealand $19.95 · International $45.00
Returns: because these are personal use beauty items we are not able to take them back for change of mind or shade choice. That is why free shade matching and $3 samples exist, so please do use them. If your order arrives damaged or faulty, email cher@alluringminerals.com.au within 30 days of delivery with a photo and we will replace or refund it. Full returns policy.
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Gentle on sensitive skinTalc and bismuth oxychloride free
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SPF 20+ built inMineral sun protection
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Australian madeVegan, cruelty free, professional grade
✦
Long wearingThrough heat, humidity and water
See it on real skin
Watch it go on
This is the part a photograph cannot show you. Watch it buff into skin rather than sit on the surface of it, and how much of you is still you underneath.
Shade confidence
Three ways to get it right
There is a shade here that is properly yours, and three ways to be certain which. Two of them are free and the samples are $3.
1
Send me a selfie
Daylight, a bare face, no filter. I will look at it myself and tell you which shade to order and why. Usually back to you within a day, and it costs you nothing.
Send me your selfie2
The Shade Finder Quiz
Sixty seconds on depth, undertone and the coverage you like. It names your shade, tells you why, and gives you a second best in case you are between two. Free.
Take the quiz3
Samples, $3 each
The surest way of all. Wear them properly, in daylight, over a few days, and let your own face tell you. Nothing beats it.
Choose your samplesWhy it is different
Coverage that behaves itself
1 of 4
It lets your skin breathe
An air light loose powder rather than a sealed film over the top of everything. Pure minerals rest on the surface, refining your tone and softening redness, while your skin carries on doing what skin does underneath. That is the whole idea.
Powder is light and easy to apply. Feels lovely on my skin.
Michele H., verified review
2 of 4
It leaves out the usual irritants
No talc. No bismuth oxychloride, which is behind so much of the itching women blame on mineral makeup in general. No fillers bulking it out. What is left is pigment, protection, and nothing your skin has to argue with.
This mineral make up is light, flawless and has great coverage. I have very sensitive skin and this make up is perfect for me. Any redness I have is covered completely.
Selena, verified review
3 of 4
Sheer, or full, whichever you need that day
One light pass and it evens you out while still looking like skin. Keep building in thin layers and you can take it all the way to full coverage, right where you want it and nowhere else. That is the real gift of a loose powder, and it is why the same jar suits a school run and a wedding.
This product is beautiful and better than a filter, and my face is mature (60+). Highly recommend.
Maureen D., verified review
4 of 4
It holds through an Australian day
Long wearing through heat, humidity and water, with a soft focus finish that balances oil rather than sliding off it. We made this here, for heat, for humidity, and for a face that has to still be there past lunchtime.
Amazing product. Gives the face a complete flawless finish. Wish I'd discovered it earlier. Have worn this both day and night.
Joanne B., verified review
What you are buying
The short version
5.0
average rating from 12 verified reviews
SPF 20+
mineral sun protection, certified by Dermatest Australia
Talc free
and free from bismuth oxychloride and fillers
Made here
Australian made, vegan and cruelty free
The formula
Pure minerals, and nothing else
There is no long list to read here, and that is the point. Just minerals, each doing a job, and none of the fillers that reactive skin tends to object to.
Shields
Zinc Oxide
A gentle mineral barrier between your face and the day, and part of the SPF 20+.
Covers
Titanium Dioxide
The white mineral that evens your tone, and the rest of the sun protection.
Softens
Mica
Diffuses light across the skin so the finish reads soft rather than flat.
Matches
Iron Oxides
The mineral pigments that make every shade possible.
The difference
How it compares
Alluring Minerals
Conventional powder foundation
How it feels
Air light and breathable
Often heavy and drying
Talc
None
Common bulking agent
Bismuth oxychloride
None
A frequent cause of itching
Coverage
Sheer through to full, your choice
Often one fixed level
Sun protection
SPF 20+ mineral, built in
Usually none
Wear
Long wearing through heat, humidity and water
Slides in heat and humidity
Made
Australian made, vegan, cruelty free
Varies
Shade support
Free personal matching, the Shade Finder Quiz, and $3 samples
Guess from a screen
The ritual
Swirl, tap, buff
This is the method that makes the difference. It melts the minerals into your skin for a soft, seamless finish.
01
Tap a little into the lid
Less than you think, always. Tipping it into the lid rather than shaking it about keeps the powder exactly where you want it.
02
Swirl your brush, then tap it off
A dense kabuki is what you want. Swirl it in, then tap the excess off properly before it goes anywhere near your face.
03
Buff in soft circles
Start in the middle of your face and work outward. Buffing is what melts the minerals into your skin rather than leaving them sitting on top, and it is the whole secret to the finish.
04
Build up wherever you want more
Thin layer, then another, until you have exactly what you want. Sheer on the days you want to look like you, all the way to full where you need it. A little face oil or primer underneath gives you more glow, or leave it bare for more matte.
Questions
Anything you are wondering
How do I make sure I get the right shade?
Three ways, and two of them are free. Take the Shade Finder Quiz, which takes about a minute and names your shade. Order samples at $3 each and wear them in daylight. Or send me a selfie in natural light with a bare face and I will match you myself, usually within a day. I do this all the time and I am very good at it, so please use me.
How much coverage does it actually give?
Whatever you want, and this is the bit I love about a loose powder. One light pass and you still look like you, just evened out. Keep going in thin layers and you can build it right up to full coverage, and only where you need it. Speaking from years of wearing it myself, most people stop after one pass. Keep building and it will surprise you.
Does the SPF 20+ replace my sunscreen?
Think of it as a lovely extra layer over the top of your sunscreen rather than instead of it. The SPF 20+ in here is genuine mineral protection, certified by Dermatest Australia, but the amount of powder you actually put on your face is nowhere near the amount used in SPF testing. Sunscreen first, powder over the top, and you are properly covered.
How do I use a loose powder without it going everywhere?
Tip a little into the lid rather than shaking the jar around, swirl your brush in, and tap the excess off before it reaches your face. That is all there is to it, and it keeps the powder where you want it. If you would rather a compact, our Pressed Mineral Foundation is the same idea in a case, and it uses the same shade numbers.
What is not in it?
No talc. No bismuth oxychloride, which is behind so much of the itching women blame on mineral makeup. No fillers, no harsh additives, and nothing nut derived. It is vegan and it has never been near an animal test. The full list is in the Ingredients tab above.
Will it look dry or cakey on mature skin?
Build it in thin layers rather than one heavy pass, and moisturise first. Maureen, who is over 60, wrote that it is better than a filter, which I still smile about. If your skin runs very dry, pop a light face oil underneath and it sits beautifully.
Powder or liquid, which should I choose?
Both build from sheer to full, so it comes down to finish. Powder gives you a soft matte, balances oil, and has SPF 20+ built in, so it suits oilier or combination skin and humid days. Liquid is dewier and more hydrating, and suits drier or mature skin. Plenty of our customers own both and wear the powder over the liquid.
Is it alright for acne prone or reactive skin?
This is exactly the skin I made it for. It is non comedogenic and formulated without the ingredients most often blamed for irritation. As with anything new, patch test first if you are in the middle of a flare, and do write to me if you would like to talk it through.
How long will a jar last?
A good long while, because you genuinely need very little each time. And when you do run out, the Eco Friendly Refill is twenty dollars less than a new jar, since you already own the jar, the sifter and the lid.
Where is it made?
Australia, and it is vegan and cruelty free. We are Australian owned and founder led, and every order is packed and posted by us from our studio here.
Shipping and returns within Australia?
$9.95 standard, free on orders $99 and above, express $15. Packed and posted by us from our studio here. Returns are for damaged or faulty items, reported within 30 days of delivery.
✓
My Perfect Shade Promise
Send me a selfie in daylight and I will recommend your shade, usually within a day. Or take the quiz, or start with $3 samples. Free shade help, every single time, for as long as it takes to get you sorted.
Complete the ritual
Lovely alongside
These are the ones I would reach for alongside it.
The Complexion Ritual
Powder, a refill for next time, the kabuki and a primer, comfortably over free shipping · Together$180
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