Brushes and tools

The tools mineral makeup actually needs

Loose mineral powder behaves differently to a cream, and the brush you use changes the result more than most people expect. These are the ones I reach for, in soft synthetic fibre rather than animal hair.

  • Vegan bristles
  • No animal hair
  • Cruelty free
  • Made for mineral formulas
Ask me which brush you need
Alluring Minerals makeup brushes and tools
Choosing yours

Anything you are wondering

Which brush for which product?

The kabuki is for loose and pressed powder foundation. Its density is the whole point, because it picks up the right amount of powder and buffs it in rather than dusting it on. For liquid foundation use a flat or rounded blending brush from the set, or clean fingertips, which warm the formula and work beautifully. Blush wants something softer and rounded, and the small angled brush in the set is what your brow powder is asking for.

Do I really need the fourteen piece set?

Honestly, no, not to get started. If you wear powder foundation and a little blush, the kabuki alone will serve you well for a long time. The set earns its place when you are using several products across face, eyes and brows and you want the right shape for each, and it works out considerably cheaper than buying four or five good brushes one at a time.

What are the bristles made of?

A soft synthetic fibre engineered to feel like animal hair, with none in it. That matters for two reasons beyond the obvious one. Synthetic fibre does not absorb liquid or cream the way natural hair does, so less of your product ends up inside the brush, and it is far easier to wash properly.

How often should I wash them?

Anything that touches liquid or cream, weekly. Powder brushes, every two to three weeks. Warm water and a drop of gentle shampoo, work the lather through with your fingers, rinse until the water runs clear, reshape the head and lay them flat to dry. Never stand a wet brush upright, because water runs into the handle and loosens the glue holding the bristles in.

Why would I want a sharpener?

Because our lip crayon, eye crayon and brow pencil are all soft formulas, which is what gives them their glide, and soft pencils blunt quickly. A fine tip is what makes hair strokes on brows and precise liner possible at all. The 2 in 1 takes both standard and jumbo pencils, so it handles everything in the range and most of what is already in your drawer.

Not sure what you need?

Tell me which of our products you own or are thinking about, and I will tell you which brush will actually make a difference and which you can skip. I have no interest in selling you fourteen brushes when one would do.

Good to know

Small things, real difference

The brush changes the finish more than you would think

Mineral powder is loose pigment, and how it lands on your skin depends almost entirely on what puts it there. A dense, short, tightly packed head buffs the powder into your skin and gives you coverage. A loose fluffy one dusts it across the surface and gives you a veil. Same product, two quite different results, and it is why a foundation that felt wrong for you may simply have met the wrong brush.

Soft synthetic, and nothing from an animal

Traditional makeup brushes use goat, squirrel or pony hair. Ours use a soft engineered fibre that mimics the feel without any of that. It holds its shape through washing, it does not shed into your foundation, and it absorbs far less of your product than natural hair does, which means more of what you paid for ends up on your face.

Clean brushes matter on reactive skin

A brush that has not been washed in two months is holding old product, oil and everything it has picked up from your skin, and you are putting all of it back on your face daily. For anyone whose skin flares easily, washing your brushes is one of the quietest and most effective things you can change, and it costs nothing at all.

A sharp pencil is not a small detail

Our brow pencil, eye crayon and lip crayon are deliberately soft, because a soft pencil glides instead of dragging on thin skin. The trade is that they blunt, and a blunt pencil cannot draw a brow hair or a fine lash line. Keeping the tip fine is the difference between a brow that looks drawn and one that looks like it grew there.

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