Try before you commit

Your shade, on your own skin

Three dollars a shade, worn on your face in your own daylight. No screen can show you what a foundation will do on your skin, and no swatch on a stranger's arm can either. This is the only way to know for certain.

  • $3 a shade
  • 20 shades to try
  • Liquid and powder
  • Free shade help
Or let me match you for free
Customer holding Alluring Minerals liquid mineral foundation in Medium Tan
Getting it right

Anything you are wondering

How many should I order?

Two or three, and pick them from either side of where you think you sit rather than three in a row. Almost nobody guesses their own depth correctly from a screen, so a spread tells you far more than three near identical shades will. If you would rather not guess at all, send me a selfie in daylight and I will tell you which two to order.

How much is in a sample?

Enough for one to two full face applications, depending on how much coverage you like. That is deliberately more than a single test patch, because a shade can look right on your jaw and wrong across your whole face. Wear it out of the house for a day before you decide.

How do I test it properly?

Along the jaw, not on the back of your hand, because your hand is rarely the same colour as your face. Then step into daylight near a window and give it twenty minutes before you judge it. Foundation settles and can shift very slightly as it warms to your skin. The right shade will look like nothing at all. If you can see where it starts and stops, it is not the one.

Liquid or powder samples?

Try whichever formula you would actually buy, because the shade names do not cross over between the two. Liquid suits drier, mature or easily upset skin and gives a fresher finish. Powder is a soft matte with SPF built in and suits shine and humidity. If you cannot decide, order one of each in the depth you think you are.

What if none of them are quite right?

Write to me and tell me what each one did. Too pink, too yellow, too light on the jaw, disappeared by lunchtime, all of it is useful. That information usually gets us to the right shade in one more go, and quite often the answer is mixing two, which plenty of my customers do quite happily.

My Perfect Shade Promise

Send me a selfie in daylight with a bare face and I will tell you which samples to order, usually within a day. It costs nothing and I do it myself. Getting your shade right matters far more to me than selling you a full size bottle you will not wear.

Good to know

Certain before you spend

Why a screen cannot show you a shade

Every phone and monitor renders colour differently, every photograph was lit differently, and no two people have their brightness set the same. A foundation that looks perfect on your screen is a picture of a colour rather than the colour itself. Three dollars removes all of that guesswork in one step, which is the entire reason samples exist here.

Twenty shades, from Ivory to Dark

Eight in the liquid foundation and twelve in the powder, spanning fair through to deep with warm, neutral and cool options through the middle. The names do not match between the two formulas, so if you are trying both, work from the depth and undertone rather than assuming Medium means the same thing in each.

Foundation is the one thing worth testing

You can be a shade out on a lipstick and it still looks lovely. Foundation is unforgiving, because it sits over your whole face and its only job is to look like your skin. That is why the samples are three dollars rather than free with a spend threshold. They are meant to be used, by anybody, before any real money changes hands.

And you never have to work it out alone

The Shade Finder quiz takes about a minute. The samples cost three dollars each. And I will match you from a daylight selfie for nothing at all, as many times as it takes. Three ways to be certain before you commit, and I would far rather you use one of them than order a full size and hope.

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