Best Sellers

Our most-loved natural makeup and skincare, chosen by thousands of Australian women. Every product in this collection has earned its place through outstanding customer reviews, repeat purchases, and real results on real skin.From buildable mineral foundations to age-defying skincare, these bestsellers are formulated with pure minerals, organic botanicals, and skin-loving...

Our most-loved natural makeup and skincare, chosen by thousands of Australian women. Every product in this collection has earned its place through outstanding customer reviews, repeat purchases, and real results on real skin.

From buildable mineral foundations to age-defying skincare, these bestsellers are formulated with pure minerals, organic botanicals, and skin-loving actives: 100% vegan, cruelty-free, and made for sensitive skin.

  • Liquid Mineral Foundation: Natural, breathable coverage with built-in SPF
  • Concealer Trio: Multi-use coverage and contour in one
  • Vitamin C Brightening Serum: Radiance and even tone, daily
  • Accelerating Mascara: Length, volume, and lash-growth support
  • Rejuvenating Peptide Moisturiser: Hyaluronic acid and CoQ10 anti-aging

Tried, tested, and trusted by Australia's natural beauty community. Start here.

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  • Close-up of a woman holding Liquid Mineral Foundation in Medium Sand against her cheekAlluring Minerals Liquid Mineral Foundation in Tan and Fair with a blending sponge
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    Liquid Mineral Foundation

    A gentle liquid mineral foundation for sensitive skin. Buildable, breathable coverage that supports your skin rather than smothering it. Our Liquid Mineral Foundation is what happens when a formula is designed by someone who has lived with sensitive skin. Twelve years of listening to...
    $62.00
    $62.00
    • Ivory
    • Fair
    • Beige
    • Golden Beige
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  • Open jar of Alluring Minerals Mineral Foundation Powder with a powder swatch and rose gold kabuki brushJar of Alluring Minerals Mineral Foundation Powder resting on sand in warm afternoon light
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    Mineral Foundation Powder

    An air-light loose mineral foundation powder with SPF 20+. Buildable, breathable, and gentle enough for the most sensitive skin. Our Loose Mineral Foundation Powder is the one for skin that reacts to almost everything else. An air-light formula that delivers buildable coverage while letting...
    $62.00
    $62.00
    • Light 10m
    • Sand Beige 08
    • Beige 13m
    • Medium 14m
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  • Hand holding an open Alluring Minerals Pressed Mineral Foundation compact with built-in mirrorTwo Alluring Minerals Pressed Mineral Foundation compacts with a kabuki brush and loose powder
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    Pressed Mineral Foundation

    Pressed mineral foundation for sensitive skin. Gentle coverage, oil control, and a natural finish in a travel-ready compact. Our Pressed Mineral Foundation is the one you will reach for when you want reliable coverage that stays where you put it. Soft, silky mineral pigments...
    $62.00
    $62.00
    • Light 10
    • Beige 13
    • Medium 14
    • Medium Beige 14.5
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  • Alluring Minerals skincare set featuring a rose gold and pink stone facial roller, a pink stone gua sha, a white and mint green serum bottle, and two rose gold rings, styled on white fabric and an open book next to a branded white gift box.Alluring Organics Enriching Vitamin Serum in a 30ml pump bottle with its cap off, styled on a beige stone slab with a linen cloth and dried flowers in the background.

    Enriching Vitamin A Serum

    Nourishing Vitamin A serum to renew skin, reduce the look of wrinkles, balance tone, and restore radiant vitality.♥ Restore vitality and renewal with our Enriching Vitamin A Serum, a nutrient-rich, oil-based formula designed to promote skin resilience, clarity, and visible rejuvenation. Powered by Vitamin...
    $49.00
    $49.00
  • Flatlay of the full Alluring Minerals Mineral Baked Blush shade range in open silver compactsOpen Alluring Minerals Mineral Baked Blush compact in Apricot Swirl, showing the mirror and swirled pan
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    Mineral Baked Blush

    Baked mineral blush delivers natural flush with buildable colour, soft luminosity, and botanical-infused skin comfort beautifully.♥ Soft Colour, Seamless Glow, Effortless Flush Enhance your complexion with our Baked Mineral Blush Collection, designed to create a fresh, natural-looking flush with buildable colour and soft luminosity....
    $59.00
    $59.00
    • Guava Swirl
    • Matte Berry
    • Apricot Swirl
    • Peach Frost
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  • Alluring Minerals Purifying Enzyme Cleanser bottle half submerged in waterAlluring Minerals Purifying Enzyme Cleanser in a teal pump bottle, suitable for all skin types

    Purifying Enzyme Cleanser

    A gentle enzyme cleanser that purifies without stripping. Sulphate-free and made for sensitive skin. Our Purifying Enzyme Cleanser was made for women whose skin used to react to almost every cleanser they tried. Foaming without harshness. Exfoliating without abrasion. Purifying without leaving your face...
    $49.00
    $49.00
  • Alluring Minerals rose quartz face roller and gua sha styled with a skincare bottleAlluring Minerals rose quartz roller and gua sha set in its white presentation box

    Rose Quartz Roller & Guasha

    Rose quartz roller and gua sha to soothe, depuff and refresh, for radiant-looking skin every day. ♥ Turn your daily skincare into a calming moment of self-care with the Rose Quartz Roller & Gua Sha Set, a timeless pairing designed to soothe, refresh and...
    $59.00
    $79.00
    $59.00
  • Two open Alluring Minerals Baked Mineral Highlighter compacts with a rose gold applicator brushA hand holding an open square compact powder with a silver-toned case and a mirror, showing a shimmering light beige pressed powder inside. The background is a warm, textured beige fabric with soft sunlight and shadows.
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    Baked Mineral Highlighter

    Baked mineral highlighter delivering silky, luminous radiance with skin-loving botanicals for seamless glow on all skin tones.♥ Silky Radiance with Skin-Loving Botanicals Illuminate your skin with our Baked Mineral Highlighter, designed to enhance your natural glow with a silky, creamy finish that blends effortlessly...
    $59.00
    $59.00
    • Shine Bright Like a...
    • Live in the Glowment
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  • Woman using the Alluring Minerals Vibrating Rose Quartz Roller along her cheekHand holding the Alluring Minerals Vibrating Rose Quartz Roller above a pink flatlay with dried flowers

    Vibrating Rose Quartz Roller

    Vibrating rose quartz roller for a soothing, depuffing facial massage and radiant-looking skin every day. ♥ Elevate your self-care ritual with our Vibrating Rose Quartz Roller, where gentle sonic vibration meets the timeless beauty of rose quartz. With over 6000 micro-vibrations per minute, this...
    $69.00
    $79.00
    $69.00
  • A single cylindrical cosmetic tube standing upright on a beige surface, with warm sunlight and leaf shadows cast across the scene. The tube is metallic blush pink with white printed branding reading 'alluring minerals' and a floral emblem near the top.alluring minerals mascara bottle

    Accelerating Mascara

    Intense volume and visible length in a smooth, buildable waterproof mascara, with a lash conditioning complex of peptides, biotin and plant extracts. ♥ Meet Accelerating Mascara, a volumising and lengthening mascara that cares for your lashes while you wear it. The smooth, buildable texture...
    $39.00
    $39.00

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