Foundation, primer and finishing

Mineral face makeup for sensitive skin

Coverage that sits with your skin rather than sealing it under a lid. Every foundation here builds from sheer to full, so you decide how much you want on any given day.

  • Talc free
  • Sheer to full, buildable
  • Vegan & cruelty free
  • Free shade matching
Find my shade
Before you choose

Anything you are wondering

There are three foundations. Which one is mine?

All three are mineral, all three are $62, and all three build from sheer to full, so the difference is finish rather than coverage. Liquid is the dewiest and suits drier, mature or easily upset skin. Loose powder is a soft matte with SPF 20+ built in, lovely for shine and humid days. The pressed compact presses in, keeps shine in check and lives in your handbag. Plenty of my customers own two.

How do I get my shade right without seeing it?

Three ways, and two are free. Take the Shade Finder Quiz, which takes about a minute. Order samples at $3 each and wear them in daylight. Or send me a selfie in natural light with a bare face and I will match you myself, usually within a day. I do this all the time, so please use me rather than guessing.

Do I actually need a primer?

It is the step that makes the biggest visible difference to how foundation looks and how long it lasts. If your base separates around the nose, clings to dry patches or fades by the afternoon, the Mattifying Primer sorts all three at once. It is silicone free, so it smooths without laying a film over your skin.

Will any of this suit skin that reacts to everything?

This is the skin I formulate for, because it is my own. No talc, no bismuth oxychloride, no fillers, and everything here is non comedogenic. As with anything new, patch test if you are in the middle of a flare, and do write to me if you would like to talk it through before you spend anything.

What if the shade is not right when it arrives?

Because foundation is a personal use item I am not able to take it back for shade choice, which is exactly why the free matching and the $3 samples exist. Use one of them first and you will know before you commit. If your order turns up damaged or faulty, tell me within 5 days and I will replace it or refund you.

My Perfect Shade Promise

Send me a selfie in daylight and I will recommend your shade, usually within a day. Or take the quiz, or start with $3 samples. Free shade help, every single time, for as long as it takes to get you sorted.

Good to know

Gentle coverage, honestly made

Mineral foundation that lets your skin breathe

Conventional foundation sits over your skin like a lid, which is why so many of us end up with more congestion than we started with. Mineral pigment sits with your skin instead, evening out tone and softening redness while your pores carry on doing what pores do. That is the whole idea behind every base in this collection.

Made without the ingredients that cause the trouble

No talc. No bismuth oxychloride, which is behind a great deal of the itching women blame on mineral makeup in general. No fillers bulking a formula out to make it cheaper to produce. Every ingredient list is published in full on the product page, so you can read every word before you decide.

Buildable, so the coverage is yours to choose

One light pass and you still look like you, just evened out. Keep building in thin layers and you can take any of the three foundations all the way to full, exactly where you want it and nowhere else. Most women stop after the first pass, so do keep going.

Shade help before you spend anything

Choosing a foundation shade online is the hardest part of buying one, so there are three ways to be certain. The Shade Finder Quiz takes about a minute. Samples are three dollars each. And you can always send me a photo in daylight and I will match you myself, which costs nothing at all.

Recently Viewed