We Are An Australian Owned Mineral Makeup & Natural Skincare Company

Our products contain organic natural ingredients and we are proudly cruelty-free.

Mineral Eye Makeup

If you want alluring eyes, you’ll need mineral eye makeup from Alluring Minerals! Alluring Minerals has a collection of the best eye makeup you can ever hope for, especially if you’re looking to buy eye makeup that’s organic, all-natural, and eco-friendly. We have mascara, eyeshadow, brow pencils, and eye liners to highlight and emphasise your eyes naturally. Depending on what you are trying to achieve, whether you want to tantalise with your eyes or exude an air of mystery, our mineral eye makeup will see to it that it is realised naturally, beautifully.


If you want to enhance your eyes, you can darken your lashes, lengthen and add volume to them with our Accelerating Mascara. Infused with growth serum, this mascara delivers the utmost protection to your lashes against water, sweat, and smudges. It’s 100% vegan and natural! Just like our other mineral makeup. For depth and dimension, check out our collection of eye shadow makeup. There’s one to complement your eye colour as we have different colours available with our Pressed Mineral Eye Shadow Palette - Mi Amor.


For your brows, we have pressed brow powder and mineral brow pencil to take care of them. Our brow powder comes in two different shades, and water resistant, making it longer lasting. Our waterproof formula extends to our mineral brow pencil with spoolie. It keeps the colour on your brows longer. The spoolie at the end of the pencil lets you brush the brow hairs in place. And then there’s our liquid eyeliner. Highly pigmented, liquid eyeliner is best for drawing bold, exact lines whether you’re trying to achieve a cat eye look or a winged eye look.


Other mineral eye makeup that is available from Alluring Minerals are mineral eye crayon pencil that comes in 3 shades; eye shadow primer to lock down your eyeshadow evenly; baked eye shadow trio of shades; and a palette and primer set. We are proud to say that our high quality mineral makeup contain ingredients that are carefully sourced and certified organic where possible.